Senior Marketing Manager

We are seeking an experienced Digital Marketing Manager to lead our digital marketing strategy, demand generation programs, and marketing operations. This role is responsible for driving pipeline growth through SEO, paid media, website optimization, and digital campaigns while managing a high-performing marketing team and the company's marketing technology stack.

The ideal candidate is analytical, data-driven, and experienced in building scalable digital marketing programs that deliver measurable business results.

Digital Marketing Strategy

• Develop and execute the overall digital marketing strategy aligned with company growth and revenue objectives.

• Own digital marketing KPIs including website traffic, qualified leads, pipeline, conversion rates, cost per lead (CPL), customer acquisition cost (CAC), and return on ad spend (ROAS).

• Identify new opportunities to increase demand generation and marketing performance.

• Manage annual digital marketing budgets and optimize spend across channels.

• Develop and implement comprehensive SEO strategies to improve organic rankings and website visibility.

• Manage technical SEO, on-page optimization, keyword strategy, schema markup, backlink development, and content optimization.

• Monitor website health and recommend improvements based on SEO best practices.

• Partner with content marketing to create SEO-driven content that generates qualified traffic.

Own the strategy, execution, optimization, and reporting for paid advertising including:

• Google Ads

• Search

• Display

• Performance Max

• YouTube

• Remarketing

• LinkedIn Ads

• Sponsored Content

• Lead Generation Forms

• Conversation Ads

• Account-Based Marketing (ABM)

• Manage advertising budgets to maximize ROI.

• Conduct A/B testing on messaging, creatives, audiences, and landing pages.

• Continuously improve campaign performance through optimization.

• Manage website performance, user experience, and lead generation.

• Optimize landing pages for conversion.

• Improve website speed, SEO, and customer journeys.

• Collaborate with developers and designers to enhance the digital experience.

Own and continuously optimize the company's marketing technology ecosystem, ensuring systems are fully integrated and aligned with business objectives.

Manage and optimize platforms including:

• HubSpot (Marketing Automation & CRM)

• Salesforce CRM

• Google Analytics 4 (GA4)

• Google Tag Manager

• Google Search Console

• Google Ads

• LinkedIn Campaign Manager

• Microsoft Clarity or Hotjar

• SEMrush, Ahrefs, or Moz

• WordPress CMS

• ZoomInfo

• 6sense or Demandbase (ABM)

• Microsoft Power BI or Tableau

• Looker Studio Dashboards

• Zapier and API integrations

• Email marketing and lead nurture platforms

Responsibilities include:

• Maintain marketing automation workflows.

• Optimize lead scoring and lead routing.

• Ensure CRM data quality and campaign attribution.

• Manage tracking pixels, conversion events, and tagging.

• Build marketing dashboards and executive reporting.

• Recommend and implement new marketing technologies.

• Partner with Sales Operations and IT to improve system integrations and reporting.

• Develop dashboards to monitor marketing performance.

• Analyze campaign performance and provide actionable recommendations.

• Track attribution across digital channels.

• Present monthly and quarterly performance reports to executive leadership.

• Forecast marketing pipeline and ROI.

Lead, mentor, and develop a high-performing marketing team including:

• Digital Marketing Specialists

• Content Marketing

• Graphic Designers

• Marketing Coordinators

• Marketing Operations

Responsibilities include:

• Set team objectives and KPIs.

• Conduct regular coaching and performance reviews.

• Prioritize projects and allocate resources.

• Manage agency, freelancer, and vendor relationships.

• Foster collaboration and continuous improvement.

• Partner with Sales to improve lead quality and pipeline generation.

• Collaborate with Product Marketing on product launches and messaging.

• Work closely with Marketing Operations to improve automation and reporting.

• Support Partner Marketing and Event Marketing initiatives.

• Bachelor's degree in Marketing, Business, Communications, or related field.

• 5–8+ years of B2B digital marketing experience.

• 3+ years managing a marketing team.

• Proven experience managing six-figure advertising budgets.

• Strong knowledge of SEO, SEM, PPC, paid social, analytics, and conversion optimization.

• Experience managing enterprise marketing technology platforms.

Preferred

• Experience marketing enterprise SaaS, ERP, cloud, or technology solutions.

• HubSpot Marketing Hub certification.

• Google Ads Certification.

• Google Analytics Certification.

• Experience with Salesforce administration.

• Familiarity with AI-powered marketing tools and automation.

• Marketing-sourced pipeline

• Marketing-generated revenue

• Marketing Qualified Leads (MQLs)

• Sales Qualified Leads (SQLs)

• Organic website traffic growth

• Keyword ranking improvements

• Paid media ROAS

• Cost per Lead (CPL)

• Customer Acquisition Cost (CAC)

• Website conversion rate

• Landing page conversion rate

• Email engagement metrics

• CRM data accuracy

• Marketing automation efficiency

• Team performance and project delivery

• SEO Strategy

• Google Ads

• LinkedIn Ads

• Marketing Automation

• Marketing Operations

• CRM Management

• Marketing Technology (MarTech)

• Demand Generation

• Account-Based Marketing (ABM)

• Data Analytics

• Budget Management

• Team Leadership

• Strategic Planning

• Project Management

• Conversion Rate Optimization (CRO)

• Marketing Attribution

• Dashboard Development

• Vendor Management

• AI Marketing Tools

This role is ideal for a hands-on marketing leader who can balance strategy with execution. The successful candidate will have deep expertise in SEO, paid media, marketing technology, analytics, and team leadership, with a proven ability to build scalable marketing programs that generate measurable pipeline and revenue growth.